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Monday, December 26, 2011
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Wednesday, December 7, 2011
What Does Your Product Photography Say About Your Product?
Ever since the invention of Papyrus there has been advertising and there is evidence of advertising prior to that in the form of petroglyph, pictogram, and wall painting. One can only assume that since the division of labor there has been advertising in one form or another otherwise how else would have our hunter/gatherer ancestors known to meet up from time to time to trade?
With that in mind, one of the definitions of advertising is, "The persuasive communication to an audience to take some action in regards to products, ideas, or services". And just like Cro-Magnon man made it to the annual gathering of tribes, today's consumers make it to providers to get what they need, want, and desire through advertising.
And the spectrum of how well that is done varies from the incompetent to being done too well (Kimberly-Clark has essentially lost all protections of its Trademark "Kleenex" due to the term being genericized).
While the vast majority of us would be hard pressed to come up with five more examples like "Kleenex" off the top of our head, we could probably rattle off like clockwork the advertisements that go squarely in the category of incompetent for quite some time. Clearly there is more bad advertising than good.
So what does our product photograph say about our product? Being objective about our own product or finding someone to give us acceptable feedback is both an extremely difficult and subjective task. Perhaps that is the wrong way to look at the challenge of presenting our product in a fresh and interesting way.
This much is for certain; an internet business competing with brick and mortar businesses has to compete with touch, feel, smell, texture, size, etc in a product photograph. How can we communicate these ideas in a photograph?
First, let's look at our website. Have we designed the site around our product or have we chosen a template and made our product fit the site? Many of us go with the template in the beginning but this should be on the top of the list of things to change once cash-flow starts becoming predictable. Once we switch our perception from, "How do I make my product look good on the site?" to "How do I want my site to support my product?" we are on the path to superior advertising.
Next, we need a lot of high quality pictures of our marquee products showing many different things. A close-up of the product often times reveal the texture of the material used in the making of our product. A shot with a common related item gives a distinct impression of the size. A flower gives a hint to the product's scent. A shot of manufacturing is a statement toward quality. A model wearing or using the product shows how it will look or how to use it. This list goes on and on and is limited only by the imagination.
Then we have to arrange our photography and supporting verbiage on our web-site in a coherent manner that will make the customer feel comfortable and confident in purchasing from an internet provider.
We spend an extraordinary amount of time, money, and energy into driving potential customers to our site. Once we get them there, we don't want to lose them by making a bad impression.
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Saturday, December 3, 2011
Body Piercing Aftercare & Healing Essentials
The most important thing to keep in mind after your body piercing has been performed is that you have essentially just sustained an open wound, and you should be caring for it exactly like you would a surgical wound or injury. That is, with the same kind of care, cleanliness and attention that you would to a serious injury to make sure that you don't scar or get an infection. There are two different types of body piercings to consider: non-oral and oral.
Non-oral body piercing aftercare Keeping your piercing clean can't be stressed too much! It just can't. Twice a day, every day, without fail. No excuses. Use a mild antibacterial soap that doesn't have fragrances in it, such as Provon® Antimicrobial Lotion Soap or Satin® Therapeutic Skin Cleanser, both of which are approved by the Association of Professional Piercers (APP). The best place to clean your piercing is usually in the shower, where the warm water will help you loosen and remove those crusties around the base of your jewelry. Use a cotton swab or a Kleenex to remove these, and then throw the swab or Kleenex away. Never use a washcloth -- these things are breeding grounds for germs and bacteria! The same for bath towels after your shower! Then, with clean hands, gently cleanse the area with the soap and turn the jewelry so that the soap gets in the piercing and let this sit for a minute or two. After rotating it again, rinse thoroughly with warm, clear water. Make sure you get all of the soap out to prevent irritation. The rinsing is very important, so try to be thorough without irritating the area. It often helps to cup your hands and drizzle water over the area, since the shower stream can be a little too hard to aim directly on the area. Don't forget your sea salt soaks After cleansing, a sea salt soak helps to draw out any piercing infection and impurities while soothing the area and calming any inflammation that may be present. Mix about ¼ teaspoon of sea salt with 8 ounces of warm water. Using a disposable cup, soak your piercing in this for ten minutes the first time, and five minutes each time after that. If your piercing is in a location that makes this difficult, apply the solution with cotton swabs, tissues or some other disposable product that's soft and clean. Never use a hanky, washcloth or any other item that is going to be reused. Always pat your piercings dry with cotton balls, cotton swabs or tissues -- don't rub them, pat them. This reduces irritation and possible tearing of the skin and helps promote healing. Although it seems to be a minor step, keeping your piercings dry is actually an essential part of piercing aftercare because it reduces the opportunities for bacteria to breed (they love a warm, moist place to play). If you aren't sure about mixing your sea salt soaks properly or it's too inconvenient, there's a new alternative on the market that's less messy and is portable. H2Ocean® Piercing Aftercare Spray is a pre-mixed sea salt solution containing lysozyme, a natural antibacterial that is gentle to the skin. Simply spray it on the area and allow to drip dry; it's easy to use because of their patent-pending compressed air delivery system that produces a fine mist. This product is guaranteed to heal navel piercings in only a month and a half if used regularly and is highly recommended by numerous piercing communities like BME and Prick magazine. H2Ocean® also comes in a portable size for your pocket or purse, which makes piercing aftercare away from home easier. X-pressions Piercing Aftercare Spray is also available for both oral and non-oral body piercings and is a mild antibacterial solution with purified water in a non-aerosol, pump spray with a pleasant, peppermint flavor. Once a day (not more often, because you'll be unnecessarily irritating the area), check that the ends of your piercing jewelry are firmly screwed on. But wash your hands with antibacterial soap first. And now, a few "don'ts" Don't ever put hydrogen peroxide or alcohol on a piercing -- they are too drying and will delay healing. Don't ever use Neosporin on a piercing -- it can actually trap bacteria. Read the label; it actually says, "Not for puncture wounds." Guess what? A piercing is a puncture wound. Don't ever remove your piercing jewelry before the piercing is completely healed, which may take months or up to a year. If you suspect a piercing infection, see your piercing professional or doctor first. Don't sleep on your piercing until the initial healing phase is over. Don't wear tight clothing over your piercing during the initial healing phase. Oral piercing aftercare During the first three to six weeks after an oral piercing, rinse your mouth with an antibacterial agent after every meal to kill bacteria and make sure not tiny food particles aren't lodged around your piercing just waiting to fester and turn into problems later. There are several excellent products on the market for this, including APP recommended Biotene and Tech2000 Dental Rinse; these have the proper ingredients and have the right potency to get the job done without being too strong. Don't bother with mouthwash, because it's not strong enough to do anything but cover your bad breath, which won't be much consolation when you have a swollen, tender tongue because of improper aftercare. You can also use a commercial antibacterial rinse, but dilute it so that it isn't too strong. If your tongue develops a whitish or yellowish look, your mouth rinse is too strong and will slow healing. Sea salt rinses ... ahh! Mix the familiar warm water solution of 8 ounces water to ¼ teaspoon sea salt and swish this in your mouth for 15-20 seconds after drinking anything other than water and after smoking. It's not only an aid to healing, but can be very soothing to the pierced area. If your oral piercing is sore or swollen, you can find some relief by allowing crushed ice to melt in your mouth. Popsicles, ice cream and the like also work, but will need to be followed up, like everything else, with a sea salt rinse (or H2Ocean®). Brush, brush, brush You can keep your tongue and piercing as clean as you want, but if you don't brush your teeth well, you'll still have millions of bacteria in your mouth. Try to brush your teeth three times a day during the first several weeks of healing. Buy a new soft-bristle brush that will be gentle on your piercing. Don't use a brush that you've already used before your piercing, as it will harbor old germs. You should also gently brush the balls on the ends of your piercing jewelry to prevent the natural build-up of plaque on your jewelry. Oral piercing "don'ts" Don't smoke, chew gum or use snuff or rub during the healing period; these increase the risk of piercing infections astronomically. Don't play with the piercing jewelry or click it against your teeth; this can cause cracking of your tooth enamel. Don't engage in any activities, including kissing, that exchange body fluids during the initial healing period of several weeks.General tips to improve healing success Proper piercing aftercare is the primary reason for a successfully healed body modification, but your overall health and how well you take care of yourself is also a contributing factor. If you are run-down or your immune system is compromised, you will not heal as quickly and you will be more prone to infection. For that reason, you should keep in mind a few things whenever you have any kind of piercing in order to help ensure that your piercing aftercare measures are given the best chance of success: Drink plenty of fluids, especially water. Eight glasses of day at the very least. At least eight hours of sleep a night Try to limit the amount of stress in your life Vitamin C and Zinc supplements to help speed the healing process Lots of fruits and vegetables, and a multi-vitamin if needed If the pain bothers you, take Ibuprofen. If you are comfortable, you are less likely to fidget with the piercing.Signs of trouble Even with excellent piercing aftercare, there will be some swelling at the site of a piercing for a few days. You'll also have some clear, watery discharge and perhaps some mild bleeding. The bleeding will usually stop within 24 hours, while the discharge may last for several days or weeks. This is simply drainage of the wound and actually helps prevent piercing infection. Signs that the piercing is in trouble include: Discharge that becomes noticeably thicker and is yellow or green in color. This is a sign or infection and should be checked by a doctor. Inflammation that lasts longer than a few days, with redness and irritation. See your piercing professional or doctor. Red streaks from the piercing site and a fever, along with body aches. See your doctor. Hives, redness, itching and irritation around the piercing, which may signal an allergic reaction to the piercing jewelry. Your piercing professional can try replacing it with an alternative metal. Difficulty breathing or wheezing after your piercing, or a feeling that your mouth or throat are swelling closed. Seek emergency attention immediately!So how long does all this healing take? If you perform your piercing aftercare properly, your body piercing will heal cleanly and leave you with a beautiful new piercing with no scarring, migration or keloids. The time it takes to achieve this, however, will vary depending upon what kind of piercing it is. The general timeframes listed below are just for reference. All of these depend upon your individual body's response, how much stress you are under and a thousand other variables. Earlobe or Eyebrow: 6 - 8 weeks
Genitals: 4 weeks - 4 months
Labret/Lip: 6 - 8 weeks
Navel: 6 - 18 months
Nipple: 3 - 6 months
Nostril: 3 months - 1 year
Septum: 6 - 8 weeks
Tongue: 4 - 6 weeks
Cartilage: 3 months - 1 year Disclaimer: All piercing aftercare information provided herein is for information purposes only. It is not meant to be a guideline for body piercing aftercare, but a starting point in making an informed decision concerning body piercing. If you have any questions or proceed with a body piercing, please be sure to discuss the procedure with a medical or piercing professional and get complete and clearly understood piercing aftercare instructions at that time. Evaluseek Publishing claims no responsibility for the accuracy of this content, which is based on the general consensus of the piercing community, which is constantly evolving and changing. This article on the "Body Piercing Aftercare & Healing Essentials" reprinted with permission.
Copyright © 2004 Evaluseek Publishing.
Thursday, December 1, 2011
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Wednesday, November 23, 2011
The High Price of Cheap Knock-offs
Just three miles from the headquarters of the Federal Trade Commission in Washington, D.C. is the heart of Georgetown, home to many of the capital city's toniest boutiques. On the streets of Georgetown, you see the latest fashions from Kate Spade® handbags and Rolex® watches, to Washington Redskins® caps and Hermès® scarves, to new Nike® Jordan LX2(TM) NBA® sneakers with Velcro® straps. In fact, you could Rollerblade® right up to the display racks as many of the hottest styles are sold right on the sidewalk at prices that can't be beat. A Rolex® Oyster Perpetual(TM) Sea-Dweller 4000(TM) will set you back about thirty-five dollars. Inexplicably, a Hermès® scarf goes for about the same. And in case you're blinded by these bargains, for less than the price of an entrée at Café Milano you can pick up a pair of Ray-Ban® Undercurrent 4006(TM) sunglasses. Just don't use Windex® or a Kleenex® to clean the lenses as it will wreck the cheap coating. It's probably also a good idea to refrain from smoking and avoid open flames while wearing that "hand-rolled silk twill" scarf. And don't rely on that "Rolex" to be on time for that big job interview.
Counterfeits may seem to offer a cheap entrée into a higher standard of living, yet with every purchase of a knock-off handbag, the relative value of the real deal goes down. Patents and trademarks, so called intellectual property, are the lifeblood of most companies. Kate Spade, Ralph Lauren, Tommy Hilfiger and the non-eponymous designers, movie producers, athletes and recording artists deserve to be justly compensated for their creativity, intelligence, and hard work.
What sets most designer products apart are the strengths of the respective brands. Name brand luxury goods are expensive for a reason. Certainly this has much to do with the quality of the merchandise, craftsmanship and customer service. More subjectively, the prices stem from the cachet of owning the hottest fashions; that is, it's not just how these products look on you or your family, but what you perceive these products to say about you, your style, your income, and even your education and values.
Though the prices might seem great, the societal costs of these knockoffs are enormous and can be measured in terms of jobs, tax revenue, health and safety, and now more than ever, national security. U.S. and international law enforcement officials confirm that Al Qaeda and Hezbollah are actively engaged in the importation of counterfeit apparel, electronics and other merchandise and use the proceeds to fund operations and attacks. In testimony before the House International Relations Committee, Interpol Secretary-General Richard Noble stated that these terrorist groups, directly responsible for the murder of over 3,000 Americans on September 11th, 2001 and catastrophic attacks in Bali, Spain, Saudi Arabia, Africa and the ongoing attacks against Israelis. "We know that Al Qaeda supporters have been found with commercial-size volumes of counterfeit goods. And if you find one Al Qaeda operative with [counterfeit products] it is like finding one roach in your house. It should be enough to draw your attention to it," Noble testified. It is a sad irony that on New York's Canal Street, buyers of knockoff products might unwittingly be funding the very terrorists that crashed hijacked airliners into the World Trade Center that stood just blocks away.
U.S. law enforcement spends hundreds of millions of tax dollars each year to pursue the international criminal syndicates responsible for designing, manufacturing and smuggling that watch (along with dangerous fake drugs) and thousands of other products across our borders. Counterfeit goods and smuggling is a tax free, unlicensed and unregulated industry that is estimated to cost the U.S. economy a staggering 0 billion dollars each year according to The International AntiCounterfeiting Coalition (IACC). Think of it: Hundreds of thousands of jobs at every level gone; billions annually in local, state and federal tax revenue down the drain. Twenty-five or at a time, this money flows out of the local community and upstream to overseas black and grey market groups whose activities undermine and corrupt foreign governments.
At a time when our law enforcement resources are stretched thin in a global war on terror you might wonder why the Feds bother going after counterfeiters. Fact is, they are often working hand-in-hand. The links between terror and counterfeiting are not a theory. They are not a scare tactic capitalizing on people's fears and patriotism. They are incontrovertible facts. Here are just a few from an IACC fact sheet:
"Operation Green Quest -- a multi-agency task force established by the Treasury Department and aimed at identifying, disrupting and dismantling the terrorist financial infrastructure and sources of funding -- has specifically recognized counterfeit merchandise schemes as a source of terrorist funding."
"On February 28, 2003, Mohamad Hammoud was sentenced to 155 years in prison for helping to lead a cigarette smuggling operation that sent money to Hezbollah."
"Federal authorities have several investigations under way examining evidence suggesting that Hezbollah, Hamas and other terror networks might be selling counterfeit products to pay for their worldwide activities... Law enforcement officials said they are investigating multimillion-dollar counterfeit software operations based in Ciudad Del Este, in eastern Paraguay, that are believed to have diverted money to Middle Eastern groups with ties to terrorism. Some of the suspects are of Lebanese origin and were arrested by Paraguayan authorities based on information from the U.S. government, the officials said."
"In 1996, Business Week reported that that the FBI had investigated the link between counterfeit merchandise sales in New York and the terrorists who bombed the World Trade Center in 1993."
"According to the private investigator conducting the search, a raid of a souvenir shop in mid-town Manhattan led to the seizure of a suitcase full of counterfeit watches and the discovery of flight manuals for Boeing 767s, some containing handwritten notes in Arabic. A similar raid on a counterfeit handbag shop in New York uncovered faxes relating to the purchase of bridge inspection equipment. Two weeks after the raid on the handbag shop, police in New Jersey were investigating an assault on a Lebanese member of an organized crime syndicate. During a search of the man's apartment, authorities found fake drivers' licenses and lists of suspected Al Qaeda terrorists - including the names of some workers in the handbag shop that had been raided."
"Law enforcement officials in Los Angeles are investigating the possible involvement of the Wah Ching Chinese organized crime syndicate in a counterfeit software ring. A March 1995 raid in Los Angeles netted more than .5 million in counterfeit Microsoft software, holograms, shotguns, handguns, TNT and plastic explosives. Officials believe three organized crime groups were involved. The case started with check forging, escalated to kidnapping and finally found a link to product counterfeiting. This is just one of the many examples of ties between product counterfeiting, organized crime and the violent crimes these groups perpetrate."
Clearly it is certainly not a stretch to conclude that criminal syndicates that successfully slip hundreds of tons in illegal merchandise through our ports and borders each year would have little trouble adding a few dozen Stinger shoulder-fired anti-aircraft missiles to an order.
In addition to the societal costs, counterfeits are usually of a lesser quality leading to personal injury. Take knock-off sunglasses. Along with the cheap material, the labels claiming 100% UV protection are also fake. As a result, the tinted plastic lenses trick your retina into opening, allowing dangerous ultraviolet radiation to enter your unprotected eyes. In fact, you are far better off wearing no sunglasses than ones with questionable UV protection. You might think a fake watch, bootlegged "Finding Nemo" DVD, or wannabe Gucci's won't kill anyone. It's not that simple. Behind the street vendor that sold you that movie or fashion accessory is often a chain of criminal activity that extends around the world and finances the unregulated labs that crank out potentially lethal look-alike prescription medication and even baby formula. It doesn't stop there.
The IACC reports that billion in counterfeit auto parts are sold in the U.S. each year at a cost of 210,000 workers. And unlike that fake scarf, you might not figure out if your brake pads are real until an insurance company is picking through the charred wreckage of your minivan. Fake aircraft parts have even been implicated in numerous fatal crashes, some of which involve our soldiers and airmen.
So how do you tell the real ones from the fakes? It's easier than you think. With hundreds of knockoffs for each genuine article, a complete list would be the size of a phone book. Here's a primer.
Location
High-end fashions are generally sold out of their own company-owned stores or through authorized department stores and boutiques. They are rarely ever sold at discount warehouses and "overstock" stores where many counterfeits tend to show up. Finding out for sure is often as easy as visiting the designer's Website or calling its 800 number. Avoid any "boutique" whose main architectural feature is chicken wire, backfires, idles roughly, or has parking tickets on the windshield.
The number of "replica" and "designer inspired" goods online retailers is staggering. In fact more than ten percent of counterfeit goods worldwide are now sold online. High-end designer apparel is rarely sold through online auctions and discounters. While eBay and other online auction houses strictly prohibit the sale - especially retail sale - of counterfeit merchandise enforcement is often difficult. When an online dealer of fakes is uncovered, they often reappear within days under a new Web address. A quick visit to the designer's Website will let you know just who is authorized to sell their merchandise.
To protect consumers, official sports merchandise is not sold by people roaming the stadium parking lots or adjoining streets; as with other brand name goods, official team and league apparel is sold by authorized retailers and manufactured by official licensees.
Price
If the price seems too good to be true, it is. You may find a good deal on that Rolex Daytona but you're not going to pick one up for thirty-five bucks.
Workmanship
Real DVD movies do not have silhouettes of people carrying gigantic bags of popcorn walking in front of the set. They are not on sale before the movie hits theatres. And if the movie is still playing at the theater down the street, chances are that the DVD of that movie is a fake. With thousands of products counterfeited, it's impossible to list the myriad distinguishing characteristics of each. Once again, the official Websites often have pages devoted to telling how to spot fakes.
Manufacturers are fighting back by hiring private investigators and intellectual property attorneys to bring legal action against counterfeiters and even the street vendors that sell the merchandise. In just one case, a private investigator working for an attorney representing major consumer products manufacturers posed as a customer in search of fake Cartier watches. The Toronto Globe & Mail reports that the undercover investigation yielded valuable information on "well-connected" counterfeiters and the manufacturers' attorney is currently negotiating settlements a lawsuit seeking more than ,000,000 in damages. Intellectual property attorney continue to win verdicts against individuals and businesses that infringe upon their client's designs, but such measure remain an uphill battle without increased law enforcement.
Many companies have banded together to assist law enforcement and protect consumers from knock-offs. Notably, the major professional sports leagues and collegiate athletic authorities have formed the Coalition to Advance the Protection of Sports Logos, or CAPS, www.capsinfo.com. This informative site has links to NBA, NFL, NHL, MLB, NCAA and other leagues' sites where you will find detailed information on spotting fakes. These leagues have gone the extra step by standardizing their anti-counterfeiting measures to include unique holograms of the respective trademarks that are affixed to licensed products. The major software producers and trade organizations have also formed coalitions to fight its enormous piracy problem; among them are the Business Software Alliance, the Software & Information Industry Association, the Motion Picture Association, and the Recording Industry Association to name just a few. Each of these organizations offers comprehensive information online to help protect consumers from fakes.
Perhaps out of ignorance, many people, even those who can afford to buy the genuine article, choose to purchase fakes. One person buying a look-alike purse can't make a difference, the thinking goes. Think again. Though the sweatshops, money laundering operations, underground drug labs and terrorist training camps are oceans away from the street merchants of Georgetown, Lower Manhattan, Boston or LA, there is complicity.
Tuesday, November 22, 2011
Not All Slow Cookers are Crock Pots
My family has lived in the same house for the last 25 years. Styles have changed, the furniture rearranged (not my husband's favorite mode of recreation), walls have gone through the colors of the spectrum - you get the idea. But, there is one thing that has not differed by even a fraction of an inch. And what would that be? My slow cooker, sitting on its ceramic-tiled throne of honor, aka the kitchen counter. Yes, indeed. My Crock Pot® has been the one appliance or piece of kitchenware that has survived the parade of forward-looking technology.
Going back 50 plus years, as the United States was recovering from World War II, Baby Boomers and their families were looking for a way to make their lives happy ones. Dad went to work every morning, leaving home just after breakfast and coming home every afternoon to a loving wife and two children, clamoring for Daddy's attention. Mom was the epitome of the "Donna Reed" generation, always perfectly groomed and with a big smile for everyone. After all, life is all about family. She sought any way possible to have extra time to be with her children and hubby, instead of being shackled to the stove to make that perfect dinner.
Voila! The pressure cooker appeared on the scene, promising Mom the leisure time she and her family deserved. Now, dinner could be cooked in just one pot that did not have to be watched with a wary eye on the clock.
As time marched forward, the pressure cooker improved year by year. By the late 1960s and early 1970s, life styles tended to "hang loose" and subscribed to the philosophy of "doing your own thing." Nobody wanted to be stuck at home, spending many hours at the stove, when they could be out and around. Women had a newfound freedom to take a job away from the house. With the advent of the SLOW COOKER came the opportunity for Mom to assemble the ingredients for dinner, place them in the slow cooker, and drive off to work without worry about dinner. Just one thing less to juggle into your daily schedule. After leaving the food to cook all day in the slow cooker, all Mom had to do when she came home was to set the table (better yet, have the kids do it), call the family to dinner, and sit down with her family, making dinner a quality time experience.
Along came late 1970, and with it came Rival Industries' acquisition of another company which made a small kitchen appliance called the "Beanery." This cooking device, in reality a basic bean cooker, was made of white steel, with a glazed brown crock liner, and an aluminum lid.
With experimentation, cooks and chefs determined that the small bean cooker cooked meat better than it did beans. And there bloomed a cheerful relationship between man and machine.
The initial slow cooker from Rival was called the CROCK POT®; because of trademark considerations, only a slow cooker made by Rival was entitled to be called a Crock Pot®. The name Crock Pot® has become so familiar to the American public, many people do not realize that Crock Pot® is not a generic name for all slow cookers. Along the same lines, unless it is a product of Kimberly-Clark, a facial tissue is not a piece of Kleenex®. Not all adhesive bandages are Band-Aids®. That wiggly, translucent gelatin dessert is not necessarily Jell-O®. In the playroom, those small plastic building bricks, deadly to an unshod foot (ouch!), may or may not be Legos®. And, the malleable, multicolored pseudo-clay that children adore, can be homemade or from a can of Play-Doh® from Hasbro.
What Exactly is a Slow Cooker and How Does it Work?
The components of a slow cooker include a round or oval pot of ceramic material, a thermostatically regulated heating element surrounded by a metal housing, and a transparent lid allowing the crock's contents to be seen without the need to lift the lid and thus losing valuable steam. The ceramic pot does double duty as a cooking container, as well as acting as a heat reservoir. Available in a range of sizes, the capacity of a slow cooker can be as small as 16 oz. and as large as 6 quarts.
The heating element of a slow cooker is on the bottom. Because of the increased heat at the bottom of the crock, it may be occasionally necessary to stir the contents to prevent sticking to the bottom. Generally, the slow cooker has a thermostat that allows a range of cooking temperatures.
The Crock Pot® has its heating element, found around the side of the crock, in a housing made of plastic or an alloy with an aluminum liner. It usually has a crockery insert, also known as the crock. Since the entire Crock Pot® cannot be submerged in water for cleanup, the crock is usually removable for easy washing. The Crock Pot® usually has two heat settings,
high and low.
Both the Crock Pot® and slow cooker work on rather simple principles. Food and a liquid that is mostly water (water, wine, stock, but not oil with water) are put into the crock. Next, put on the lid and switch on the cooker. The heating element, along with the thermostat, will cause the contents of the crockery pot to rise up to a steady cooking temperature of 175º - 200º F (80º - 95º C). Because the lid is non-hermetic (non-sealing), the cooking temperature can never rise above the boiling point of water, as the lid prevents the build up of pressure. Since the low temperature will not allow much production of vapor, the inside of the crock lid gets surrounded by condensed vapor, and the rate of evaporation remains very low. The condensed vapor falls back into the crock, allowing the contents to remain hydrated.
The heat from the pot wall is delivered to the food by means of heat transfer through the liquid in the pot. The lid must remain closed, for every time it is lifted, it will necessitate prolonging the cooking time because of heat loss.
When loading the slow cooker or Crock Pot®, remember to first put your cut-up vegetables in a layer on the bottom and next, along the sides of the pot. Add your meat last. When my husband makes his beef and veggie special in our Crock Pot®, he always sets aside enough vegetables to make a layer atop the meat. That might not be exactly following the "rules" to a T, but they taste mighty fine distributed that way.
What you can cook in a Crock Pot® is only limited by your imagination. Have fun creating a "Mystery Meal for your family to decipher. No matter what foods you put in your slow cooker, there really is no way to make a bad meal.
Look for your inner culinary adventurer and go out there and create.
Experiment!
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"Give me four more! Come on! Do IT!" screams a grizzled voice sounding like Randy "Macho Man" Savage. A 7-foot-tall man with muscles popping from places I didn't know muscles could pop from towers over a scrawny teenager whose trembling arms desperately try to complete a set of curls. Meet Robby, the gym's personal trainer and resident jerk. He's a high intensity, steroid pumping, self-centered, never-left-high-school type of guy. Sure, his bulging biceps are bigger than my head, but he's dumber than a set of bricks. But the thing that really gets me... his obnoxious alpha male superiority complex.
Clunk! The sound of weights crashing down draws everyone's attention to the skinny kid who just collapsed on the floor. "Get up Suzy! Or do I need to get you a Kleenex?" shouts Robby. He liked to call emasculate his clients by calling them girls' names during the work out. Luckily, the excessive amount of sweat camouflages the tears rolling down the poor kid's cheeks.
I may not be the biggest guy in the gym, or ever close to Robby's size, but there's one thing I know for sure - Robby Strick needed to go.
Ever since the local paper published an article on fitness featuring Robby's exercise tips, he has been walking around like he is a celebrity. Robby has always been bigger than average. Growing up, Robby had a few weight issues - he had a love affair with Twinkies. But once puberty hit, he started growing all over instead of just sideways.
There is just one thing that Robby loves more than himself and that's his truck. He has a brand spanking new, candy apple red pick up truck; fully equipped with huge chrome rims, rumbling exhaust and a sound system that constantly blasts the song "This is why I'm hot."
After my work out I stop in the locker room for a quick clean up. I'm startled by yelling voices. Through a row of lockers I can see Robby and some other muscle man arguing. Being the klutz that I am, I slip in a water puddle and smack down hard onto the tile floor. Robby looks at me, then looks the other guy in face and says, "I better not see you here again," and storms out of the locker room.
By the time I leave I can just make out the faint lyrics, "I'm hot 'cause your not," as Robby's red truck peels out of the parking lot. We all knew Robby wasn't a holy man, but what had he gotten himself involved with this time?
A few days later, when I pull into the gym parking lot I'm greeted by the flashing lights of a police car. Apparently someone broke into the back of Robby's truck. "I was framed! That's not my stash," yelled that grizzly voice. In the back of the crowd, there was the guy who Robby was arguing with in the locker room. There he was; smiling.
Robby's truck had a truck bed cover that was popped off and the police found something incriminating inside. The best way to protect your valuables is with a durable truck tool box. I know my uncle bought a truck tool box to protect his tools. My buddy Vic uses a truck tool box to store all of his golf gear. I guess the moral of the story is, don't think that hiding your belongings under a cover will protect them. Get something that locks.
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